Sportland Eesti AS is a member of the Sportland International Group. The Group is the market leading retailer in the sporting and leisure sector in the Baltic States, accredited to represent 19 of the world top sporting goods brands across the region, operating over 45,000 m2 of trading space. The mission of Sportland is to use their products and services to make life more interesting, better and emotional for young people!
RELATION WITH THE CLUSTER
The shared aim of the partners in the cluster, i.e. prevention of sports traumas, is also supported by Sportland’s goal of ensuring that there are more healthy athletes, more sports, and more sports gear in the world. Media channels and Sportland’s contact network also serve to promote understanding among, above all, amateur athletes and stakeholders in sports about healthy ways of playing sports. Another important area is ensuring that the customer service staff in sporting goods stores are offered possibilities for regular improvement of their health related expertise.